Return of Psychology Today and Mother Earth, June 11, 1991

THE MEDIA BUSINESS; Return of Psychology Today Is a Goal of Magazine Talk

By CLAUDIA H. DEUTSCH
Published: June 11, 1991

Psychology Today and Mother Earth News, two once-popular magazines that ceased publishing when their owner, the New American Company, fell on hard times, may soon reappear on newsstands. Sussex Publishers Inc., a new company formed for the purpose, has agreed in principle to buy the magazines from New American.

A Sussex spokeswoman said yesterday that the proposed purchase was virtually set but that negotiations were still under way last night. She said no one was willing to discuss terms or dollars.

Joseph Colman, Sussex's chief executive and principal investor, plans to revive Mother Earth News with the August/September issue. A Second Chance

The purchase would provide a second chance for Owen Lipstein, who will be Sussex's editorial director. He founded New American in the mid-1980's to publish American Health magazine. That magazine's success prompted Mr. Lipstein to expand, buying Mother Earth News in 1986 and Psychology Today in 1988.

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