New York Times, January 9, 1990

THE MEDIA BUSINESS;
Reader's Digest Adds Magazine

Published: January 9, 1990

LEAD: Reader's Digest said yesterday that it had agreed to buy American Health magazine for $29.1 million.

Reader's Digest said yesterday that it had agreed to buy American Health magazine for $29.1 million.

Reader's Digest already owns Travel Holiday, The Family Handyman and New Choices for the Best Years.

The company, which recently announced that it would sell shares to the public, has consistently indicated that it hopes to expand its magazine interests.

It does not sell advertising in the magazines as a group but may eventually do so.

American Health is owned by American Health Partners. It was founded by George Harris and Owen Lipstein, and Mr. Lipstein remains the general partner. The magazine, which publishes 10 times a year, has a circulation of one million. Advertising pages in 1989 totaled 725 and its revenues increased 16 percent over the previous year.

NEW YORK TIMES