Circulation Rate Base Up, September 14, 1983

FROM THE NEW YORK TIMES

ADVERTISING; Circulation Rate Base Up at American Health


By PHILIP H. DOUGHERTY
Published: September 14, 1983

American Health Magazine, which made its debut in March 1981 with Owen J. Lipstein as publisher and T. George Harris as editor, will go into the black on an issue-by-issue basis with the November/December issue now on the presses.

And that is not the end of the good news. With the March/April issue, it will increase its circulation rate base by 100,000, to 650,000, and plans another increase of at least the same size next July.

With the May issue, the frequency of publication will be increased to ten a year from six.